Strategy - Consumer Products Company
For a leading multinational, MACAW Consulting was retained to develop an
original strategy to attack the dominant position of a major competitor in
Our work included a thorough investigation of the market and the competitor,
development of strategic options, market research and solution development.
Our client now has the strategic platform to capture market share.
- Public Sector Organisation
A large state government department seeking to move to a much more commercial
mode of operation engaged MACAW Consulting to help it develop a new
vision and realign
its organisation to improve performance and create customer focus. This
longer term project has seen a significant transformation of the organisation.
We have worked with the client to assess and refocus their activities,
establish a strategic marketing plan and specify the structure and actions
required for its execution.
Our sister company,
Harris Smith & Associates, has
worked with the senior executives to improve individual and collective performance,
change the operating culture and establish more productive working relationships.
- Diversified Corporates
MACAW combined its experience in major sponsorship with the insights of an
Olympic gold medallist to advise several clients in building Olympic sponsorship
and related events into their marketing strategies. We helped them to set
clear goals and plans for their Olympic activities.
- Multinational Company
When an overseas corporation acquired a second Australian company, we assessed
the value of merging the head office functions from both strategic and operational
perspectives. We identified the key considerations of such a move, assessed
the value adders and value diluters and evaluated the structure and systems
Planning - Specialist Research Organisation
A major organisation undertaking contract research and development was facing
difficult issues of post-merger integration, globalisation and changing stakeholder
needs. We worked with the executive team to assist them to redefine the purpose
and vision of the organisation, establish a focused, customer-oriented strategy
and develop a realistic implementation plan.
Advice - Food Industry Leader
A large company in the food industry has retained MACAW under a long-term
arrangement to advise it on strategic, organisation and marketing issues.
Within this arrangement we have conducted specific review and improvement
projects and facilitated strategic planning workshops with the senior management.
Development - Private and Public Sector Venture
MACAW worked with a well-known listed company to develop a new business concept
involving a major public institution. We identified the key stakeholders and
outcomes that provided a win for all. We then worked with both organisations
to develop a business case and key corporate, funding and marketing strategies.
Restructure - Industry Investor
An international corporation, having made significant acquisitions in a major
industry sector in Australia, needed help in rationalising their business
activities and management structure to create real leverage from their investments.
MACAW worked with the Chief Executive to develop appropriate strategies and
translate them into reality while retaining the enthusiasm and coSCitment
of staff through a period of considerable change.
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