Marketing Strategy - Consumer Products Company
For a leading multinational, MACAW Consulting was retained to develop an original strategy to attack the dominant position of a major competitor in a high-volume segment.
Our work included a thorough investigation of the market and the competitor, development of strategic options, market research and solution development. Our client now has the strategic platform to capture market share.

Major Realignment - Public Sector Organisation
A large state government department seeking to move to a much more commercial mode of operation engaged MACAW Consulting to help it develop a new vision and realign its organisation to improve performance and create customer focus. This longer term project has seen a significant transformation of the organisation. We have worked with the client to assess and refocus their activities, establish a strategic marketing plan and specify the structure and actions required for its execution.

Our sister company, Harris Smith & Associates, has worked with the senior executives to improve individual and collective performance, change the operating culture and establish more productive working relationships.

Olympic Sponsorship - Diversified Corporates
MACAW combined its experience in major sponsorship with the insights of an Olympic gold medallist to advise several clients in building Olympic sponsorship and related events into their marketing strategies. We helped them to set clear goals and plans for their Olympic activities.

Merger Management - Multinational Company
When an overseas corporation acquired a second Australian company, we assessed the value of merging the head office functions from both strategic and operational perspectives. We identified the key considerations of such a move, assessed the value adders and value diluters and evaluated the structure and systems options.

Strategic Planning - Specialist Research Organisation
A major organisation undertaking contract research and development was facing difficult issues of post-merger integration, globalisation and changing stakeholder needs. We worked with the executive team to assist them to redefine the purpose and vision of the organisation, establish a focused, customer-oriented strategy and develop a realistic implementation plan.

Strategic Advice - Food Industry Leader
A large company in the food industry has retained MACAW under a long-term arrangement to advise it on strategic, organisation and marketing issues. Within this arrangement we have conducted specific review and improvement projects and facilitated strategic planning workshops with the senior management.

New Business Development - Private and Public Sector Venture
MACAW worked with a well-known listed company to develop a new business concept involving a major public institution. We identified the key stakeholders and outcomes that provided a win for all. We then worked with both organisations to develop a business case and key corporate, funding and marketing strategies.

Corporate Restructure - Industry Investor
An international corporation, having made significant acquisitions in a major industry sector in Australia, needed help in rationalising their business activities and management structure to create real leverage from their investments. MACAW worked with the Chief Executive to develop appropriate strategies and translate them into reality while retaining the enthusiasm and coSCitment of staff through a period of considerable change.

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